pardon me while I keep beating the drum

Hana Kaneshige (L) and Jenna Gotthelf of Counter Culture. photo by Sprudge

Continuing my one-man campaign for better awareness, appreciation and treatment of baristas…..

Please read this article from Sprudge, about the efforts of two Counter Culture educators to get data on a living wage for baristas.

Not for you to take the referenced survey (unless you’re an industry professional), but please read in particular the interview about the challenges to baristas in a business environment where the margins are often razor-thin. Think for a second about how difficult their job is, how much you value a quality barista, and how important they are as the face of a coffee business.

And please.





Thank you.

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