when is a chain not a chain?

When I was in Milwaukee last summer I visited an outlet of Colectivo Coffee, a local coffee business with 13 cafes in the Milwaukee area, three in Madison, WI, and four (soon to be five) in Chicagoland.

I liked the ambience, the coffee was very good (if not exceptional). Felt like a small, independent cafe, definitely nothing like a shop that’s part of a multi-outlet behemoth.

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