the easiest way to sample great coffee

Not too long ago a friend turned me on to a text subscription service for buying wine. You sign up with your credit card, address and phone number, and every day you get a text offering a quality wine for sale at a steep discount. If you want to buy it, all you do is answer the text with the number of bottles you want. As in sending a text that only says “2.” No minimum purchases, you can just lurk and never order or go nuts building a wine library as you go broke. I’ve enjoyed it, even if at times I’ve gotten a little side eye at home for buying too often. In my defense, whomever is writing the daily texts is one of the finest marketing writers I’ve ever encountered, the fact I’m not buying every day is an achievement.

It turns out that Fellow Products, the retailer of achingly beautiful consumer coffee equipment, has started a very similar service for coffee beans. Fellow Drops is a very similar no-commitment coffee subscription service run by text message. The difference from the wine text service is the tempting messages come once a week, rather than daily, and while the writing is still enticing it may not take the same strength of will as the wine texts to avoid ordering every single time.

I’ve ordered a few times, and been very pleased with the results. The offerings are always interesting and focus on high-quality growers and roasters, with attention paid to different coffee varietals and unique finishing processes. You’ll need a grinder or access to one, as it’s whole beans only.

I’ve covered earlier my first order, which was from Onyx Labs. Among the other orders I’ve made was one of three different varietals from Red Rooster Coffee, a notable roaster based in Floyd, VA that I’ve been meaning to try. So far every order has been absolutely exceptional.

So if you like trying new and exciting coffee at home, and the use of the term ‘curated’ outside of a museum doesn’t bother you, give it a shot. It’s great access to rarely available quality beans without having to hunt them down and check the roast date on the bag. You can sign up at the Fellow Products website.

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